Did you know that according to “Ahrefs”, 92% of all keywords get 10 or fewer searches per month?
If you’re here reading this blog, you’re one of the many people who are trying to decode SEO and place their blogs and websites at the top of Google Search Results’ pages. One of the ways of vying for a spot at the top is through Long-Tail Keywords.
Long-Tail Keywords are search phrases with longer word counts. A common phrase is renamed with explanatory words that increases the length and makes them more specific than searches with fewer words.
The word “long-tail” is based on a concept in statistics that describes a distribution of data which has significant results away from the ‘head’.
One thing to ponder though is that the traffic you’ll draw through long-tail keywords is less as compared to the search with common keywords but it will be better. The traffic drawn will be more focused and committed, resulting in higher probability of conversion from search to sale.
Best Long Tail Keyword Research Tool
In this blog, we’ll list top 10 best ‘Long-Tail Keyword’ Research Tool that will help you get a top place on the search results’ page:
1. Answer the Public
One of the most used long-tail keyword search tool, Answer the Public generates the suggestions on the basis of common questions asked about your product. The categories consist of the 5 Ws, how, can, are, which and will.
It provides comparison keywords too that gives the opportunities to rank the relevant search. The Versus section on the site includes all the keywords used when people search about X vs Y.
Answer the Public doesn’t showcase search volume data though. This is why some Marketers don’t use it to make informed decisions.
Where ‘Answer the Public’ lack, Ubersuggest excel.
This tool not only shows the search volume data, it also provides the competition and even the seasonal trends for each keyword. The free keyword tool gives you hundreds of suggestions and generates a list personalized for you based on the keywords that are working for your competitors and what people are typing into Google.
The recent update, UberSuggest 5.0 can generate 1 million keyword suggestions in mere 7 seconds, according to Neil Patel.
Like all the other Long-Tail Keyword Generator Tools, SEMrush provides the suggestions and their ranking. It not only includes the Google Search Results but also the data of other search engines, including Yahoo and Bing.
One area where SEMrush stands out is that it also shows the traffic cost. When you research keywords, you can filter the results on the basis of features like CPC. The Organic Search feature provides a list of terms that a Marketer can easily rank for.
4. Keyword Tool Dominator
The fact that Keyword Tool Dominator is a completely free tool contributed a lot to its popularity and usage even though the tool in itself can be defined as a rather basic one.
It uses the autocomplete feature to identify the keywords. To help visualize how it works, start by typing a search on Google and then take into account the suggestions that appear. Keyword Tool Dominator indexes these suggestions and uses it to help you make the long-tail keyword analysis. Not only Google, this tool can help optimize the search on platforms such as Amazon, eBay and Youtube.
5. LongTail Pro
Up until now, we have talked about the free long tail keyword tools. Now, we’re talking about the paid ones. LongTail Pro is one such tool. This is focused on the paid ads campaigns.
It’s really useful for finding long-tail, high cost per click keywords. To know how it works, you enter a keyword. LongTail Pro takes that and then finds all the related long-tail keywords with their respective CPC.
It costs $47/month and $30 if you have the discount link. It also offers a test drive for just $1 for 10 days.
Many Marketers believe that despite the cost incurred, the benefits reaped from LongTail Pro, especially the ability to make informed decisions with the help of cost and volume, makes it a good investment. Another benefit, it helps to find long tail keywords with low SEO difficulty.
Also Read: How To Promote A Local Event Online
6. Google Trends
Google Trends is one of the best long tail keywords tool for keyword analysis and it helps to understand what keywords are being searched by people and how to market your keywords.
Since this long tail keyword search tool revolves around the keywords being searched into Google search bar, it becomes a valuable tool for researchers to understand the different changes taken over time.
7. Good Keyword Planner
Even though these are two tools, they can be used together.
Google Keyword provides relevant keywords and the search volume data corresponding to them.
Google Trend enables the users to know how many times a specific keyword has been searched over a specific period of time.
If you want to know how much traffic a keyword is getting and the ranks it will attain, the former long tail keyword generator tool is the one for you. On the other hand, if you’re planning to create something on a topic and you want to know if the said topic is popular or not, you can use the latter tool. It shows you if the interest in the subject has been increasing or decreasing in that period of time.
When you want to make a long-tail keyword, using both of these tools ensures that the keywords used are able to generate the required volume and are popular enough to keep people interested.
Instead of displaying irrelevant keywords in results, Wordtracker showcases the most relevant ones from Google, Youtube and Amazon. It’s USP stands for the fact that it provides the data in an organized way instead of messy spreadsheets.
Its niche explorer gives you all the phrases and keywords that are currently trending in your industry. Working as a long tail keyword suggestion tool, it also lets you filter the result on the basis of your location and search engines.
Another thing that works for this tool is the extensive information available for SEO beginners on its “Wordtracker Academy” feature. It teaches you how to conduct the keyword research and optimize it.
Usually Long-Tail Keyword Tools don’t offer features such as SERP analysis but KWFinder is an exception. It is a paid tool that provides the users with advanced features and generates hundreds of low competition keywords along with the SEO difficulty score. This shows you if ranking your site for a given term is worth it or not.
KWFinder is a paid app but you can have a test drive with these features when you sign up for a trial. One downside of this tool is that it just focuses on Google. So if you want to know the data from different search engines, you will have to look into another tool.
10. HubSpot’s SEO Marketing Software
This content strategy tool focuses on the content of the blog and how to optimize the traffic and the return on investment. It helps in discovering keywords with suggestions that are based on features like relevance and popularity.
Unlike all the long tail keyword generator tools we’ve listed before, this one focuses on the content topic clusters. According to the studies done by the tool, search engines prefer this. This tool also does a long tail keyword analysis and monitors the keywords time to time to ensure that they stay up to date and relevant over time.
Akriti Pandya is a content writer and a copy writer and has expertise in writing about various topics. She’s on a mission to educate people about digital marketing and SEO.