Digital Marketing Tools and Digital Marketing Channels

digital marketing tool

Digital marketing has grown to become one of the largest fields in marketing today. The prevalence of the use of the internet in businesses and in individual’s lives has made the internet more than just a means of communication, it has also turned it into the largest marketplace of products and services.

Since the internet is also the largest marketplace for products and services it can become quite a task to get your product or service to stand out in the crowd. This is where digital marketing steps in, digital marketing uses some tried and tested methods to improve your product or service’s visibility online. These methods use a variety of data to gauge which medium works best to engage your customers online.

What are Digital Marketing Tools?

Digital marketing tools are products that have been developed by using data from various digital marketing agencies to provide its users with the easiest and most efficient way to deploy digital marketing campaigns. These tools help the user track everything from sales to customer engagement to market trends. A good digital marketing tool will allow you to create and execute a full scale marketing campaign in a fraction of the time it would take to manually create one.

advantages of using digital marketing tools

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Here are some of the advantages of using digital marketing tools to deploy digital marketing campaigns.

Saves Time

Digital marketing tools are designed to save the user a lot of time and money when it comes to setting up large digital marketing campaigns. It does this by determining your target audience and the best way to engage them, saving you the time it takes to research these in depth.


Automations allow the digital marketing tool to automatically execute certain aspects of the entire digital marketing campaign. Email marketing automations send out emails to potential customers and automatically execute replies to certain specific queries. Social media automations allow the digital marketing tool to execute your social media marketing plan in a staggered and automated manner. These automations reduce the workload of your business and allow you to focus on more pressing issues.


Digital marketing tools use complex algorithms to determine the best course of action in a digital marketing environment. These options can allow you to greatly improve the conversion rate and retention rate and will reduce the amount of time and money you need to spend figuring this out for yourself.

Market Research

Digital marketing tools process all the data they receive and can also process the data from ongoing and completed digital marketing campaigns. This allows the user to see where the market is heading and create digital marketing campaigns that will suit future market trends.

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Monitoring Performance

Digital marketing tools allow you to monitor the performance of your content and make sure you are sending the right message out to your customers. This monitoring of content performance can bring the agility required to your digital marketing campaigns.

Build a Brand

A well-executed digital marketing campaign will not only increase your sales but also create a certain image of your company or product. This image, as time passes, will become an integral part of your brand and having a brand is essential to selling your product or service.

Competitor Analysis

Some digital marketing tools allow you to analyze the marketing campaigns being deployed by your competitors. This is crucial when it comes to designing a digital marketing campaign as you will want to take different approaches to capturing your audience. It will also allow you to see what works for them and use a bit of that to bring success to your own campaign.

Real Time Updates

Digital marketing tools can also provide you real-time updates on your campaigns through alerts and notifications. This will allow you to make adjustments to your campaigns as the digital marketing environment changes.

Punch Above your Weight

Digital marketing campaigns that are successfully executed can allow small and medium size businesses, that operate on shoestring budgets for marketing, to compete with much larger businesses to grab their customer’s attention.

Digital Marketing Channels

There are a number of channels you can use to reach out to your customers online. Some of the most popular ones used by digital marketers are:

popular digital marketing channels by digital marketers

Social Media

81% of businesses use social media platforms to reach out to their customers. This is because the level of engagement and the number of social media platforms are quite large. Social media platforms provide an easier way for businesses to target specific audiences, thereby, improving their return on investment (RoI).

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Around 78% of businesses focus on their website design and outlay to draw the interest of their customers. This is because most people who visit a website are there with an intent, so if you have an easy to navigate website that is also aesthetically pleasing it will encourage the customer to complete their intent, which is most likely making a purchase.


Email marketing is used by 69% of businesses, but is considered 40 times more effective than social media engagement. Email marketing is a great way to provide a personal touch to your digital marketing campaigns.

Banner Ads

Banner ads are a little less popular channel for digital advertising and marketing, only 55% of businesses use banner ads to reach their audiences. Banner ad campaigns can work out to be quite expensive if not executed well.

Search Engine Optimization (SEO)

SEO is one of the most overlooked channels in digital marketing, but is one of the most crucial. SEO tries to study how a search engine works and finds relevant results and uses these parameters to place a product or service in the top ranking relevant results with a search engine for a specific keyword.

There are a number of other channels that can be used while creating a digital marketing campaign and someone with product manager skills or proficiency in digital marketing will be able to execute these campaigns successfully. So the next time you create a new product or service for the world make sure you use a good digital marketing tool to get the word out there.

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