When it comes to your trade show exhibition, you’ll want your trade show booth design will make a lasting impression on your target audience. It should go without saying that your stand will act as a representation of your brand.
So, if you don’t invest time and money into it, why should your customers?
1. Consider Versatility
When planning your booth design, make sure you consider its versatility just like in exhibition stands the UK. It’s a good idea to opt for something that will be suitable for a range of different events, which you can modify to fit both large and small spaces. This will mean you will only have to make the investment once.
2. Set A Budget
Secondly, it’s important to set aside a budget for the event. You might be tempted to keep costs down, but sadly an uninspiring booth won’t have much of an impact.
It’s worth investing in a great quality model that you can use again in the future. There are plenty of affordable exhibition specialists out there who will create them from scratch.
3. Believe In Your Product
The first step towards making your exhibition stand out is to believe in your product. This may sound obvious, but if you’re not energetic and passionate about what you’re offering, you won’t generate much of a buzz. This is your chance to stand out against your competitors – think of it as a sales pitch.
4. Find Place To Store Your Booth
Some exhibition companies will even offer to store your marketing materials for you until the next time you use it. So if you don’t have the storage for a sizeable booth, don’t let that stop you from going big!
Why not do some online research to find a company who can provide this option. They will usually offer a range of other services to help with your exhibit, too.
5. Add Some Creativity
The last thing anyone will look at twice is a boring backdrop. So you’ll need to invest a little creativity in your event booth design, as well as some time and money.
If you don’t know where to begin, why not find an exhibition design company who can help? They usually have a team of expert in-house artists on hand to help you create eye-catching material to market your brand.
6. Prepare Marketing Strategy
Once you’ve got your booth sorted, you’ll want to consider how you’ll go about promoting your products and services. It’s not enough to merely turn up, smile, and wait for potential custom to fall in your lap. You will need to attract attention away from your competitors, so it’s best to arrive with a plan.
7. Good-Quality Giveaways
A great way to make a lasting impression on your target audience is by giving away good-quality promotional items. Forget goody bags packed with boring stationery and logo-printed mugs, you’ll want to be offering something unique. Why not brainstorm ideas with your creative team to come up with something that’s sure to make an impression?
8. Gamification And Prizes
Likewise, if you’re going to incorporate a game or competition into your bespoke exhibition stands, you’ll want to ensure your prizes to be top-notch in order to generate excitement.
If you don’t already have a plan in place, why not speak to an event management team? Most good exhibition designers will offer an experienced event manager as part of their service.
9. Collect Contact Information
When speaking to prospective clients and handing out your promotional items, don’t forget to collect contact information so you can follow up your leads after the show.
You can do this by asking people to list their e-mail address to take part in competitions, or telephone numbers if you’d rather target them with a more direct sales pitch.
10. Take Help Of Social Media
Encourage people to follow you on Social Media, and don’t forget to stay connected – both during and after the event. You’ll want people to see that you’re in tune with current trends and technology.
11. Unique Display Ideas
A custom trade show booth design is required to showcase a unique offering from your company. By fully realizing and utilizing a custom exhibit booth, no mistake will be made about the distinct offerings of your company, as well as your ability to provide for your potential customers.
A unique booth design makes your offerings all the more memorable to your visitors. Custom signage, surfaces, displays, media, music, lighting, and other booth components will set you apart from your surroundings and your competition.
Gaining maximum focus at the trade show with the most innovative and impressive booth design must be the aim of every entrepreneur, trades-person or retailer. If you wish to effectively market your brand at a trade show, then implement the above-listed points.