Creating a mobile app is quite straightforward (if you have the knowledge and the skills).
However, developing it in such a way that it fits in your strategic digital solution requires in-depth planning.
The space on your smartphone screen is limited, which you must use smartly while designing an app to ensure that it looks great and offers amazing functionalities.
Therefore, here are 10 important points that you must consider before you develop a mobile app for your business.
After deciding all the points that we have mentioned in this post, you will also get the answer to the question, How much does it cost to design an App?
This will help you to adjust the budget of your mobile app design in advance.
10 important points to keep in mind before creating a mobile app
Fix a goal for the program
When you are trying to develop a digital solution strategy, then the first thing you must consider is the business objectives you want to achieve through that strategy.
For that, you must ask yourself the following questions that would help you to outline your goals.
- Do you want to offer an innovative solution to your target audience?
- Do you want to improve your competitiveness through this mobile app?
- Do you want the mobile app to improve customer loyalty?
- Does the new mobile app offer improved service to the customer?
- Do you want to create a new revenue stream through the mobile app?
Finding answers to these questions would help you identify your goals. Once you have identified your goals, the next step is to prioritize them. This will give you an accurate idea of where to start.
Also Read: Best Zumba Apps For Fitness Guide
Understand the users
Once you have identified your goals, the next step is to deduce the requirements of your target users.
To understand this, you need comprehensive research about your target audience. You should find their pain points, their goals, and what kind of technology appeals to them.
Your research should also include what kind of devices your target audience uses (Android, iOS, Windows et cetera).
Once you have identified the requirements, the next step is to find the best way to optimize their experience through your mobile app.
The workflow of the application
Every app has a unique workflow that is carefully planned and implemented.
The workflow shows the navigation in your app. Although it may look like a simple thing to spend your time thinking about, its impact on the user’s experiences is very big.
You must plan the UI of the app very carefully.
If it is too hard to navigate, then people will not use it. Besides, if you have not put a large number of features in the app, then your users would not find it worthwhile to install it on their smartphone.
Intuitive navigation is very important to create an exciting user experience.
To do this you must figure out where to place different patterns, whether you should put the menu at the top or you build a popup menu.
You must focus on creating the app structure in such a way that the user can reach their destination without any problem.
Also Read: 5 Best Navigation Apps for Travellers
Create a group for testing the app
The best way to figure out what your target group wants in a mobile application is to speak to them directly.
You can create a small group of loyal customers who are interested in contributing their ideas with you.
This will give you a great insight into what features you must put in the app so that it becomes very useful for the target audience.
Take small steps
Once you have identified the major requirements of your target audience that can be met through the mobile application, you must look for the Minimal Viable Solution (MVS).
Minimum viable solution means you must first launch a basic app that would have the most crucial features. After that, you must go through the feedback and include a few exciting ideas through regular updates.
In this way, you will be able to quickly optimize the demand gap in the market (for such a mobile app) and then refine it as per the demand of the users.
Intuitive design and attractive color scheme
While features are extremely important in a mobile app, you should not underestimate the importance of a great color scheme.
Color also plays an important role in the psychology of the user.
Different colors create different emotions in people. Therefore, to create a successful app you must do comprehensive research on the color theory to figure out which color scheme would be the best for your mobile app UI.
Choose the right platform
There are many platforms available in the market and you must choose one after careful consideration.
If you are on a tight budget, then instead of targeting multiple platforms on your first launch, you must focus on one; otherwise, it would increase the development time resulting in inflated costs.
Therefore, when you are planning to launch the app for multiple platforms, then you must consider your timeline and primacies.
Find out about the cost
The cost of an app depends upon multiple factors and you must analyze each one of these minutely and then create a budgetary boundary.
Some of the factors that add up to the overall cost of the app include;
- Do you want a basic app or a full scale-up app with multiple functionalities?
- Do you want to link the app to your website (it will require an API)?
- Whether the user should log in through their social media platform?
- Marketing the app online.
Adding each of these elements includes a cost that you must consider to estimate the total cost you have to incur in developing the app.
How to earn from the app
When you are planning to build an app, you must figure out different ways to monetize it.
There are multiple ways you can do it like putting an advertisement in your application, include in-app purchase strategy, affiliate marketing strategy and so on.
Marketing your app
Once you have created your app, you must test it on different platforms (if it is a cross-platform app). After you are assured of its smooth running on different platforms, the next step is to market the app.
A good marketing strategy would inform your target audience that something of real importance for them is there in the App Store.
If you keep these points in your mind before you start developing your app, then it is more likely to achieve the goals that you have set out to reach.
However, you must keep one thing in mind that app development is more of a strategic decision that must be closely linked with the values and objectives of your business to bring in maximum benefits.